Our Work: Vita Coco London Outdoor Campaign

Hate coconut water?

Fine.

Hate pressed coconut water?

IMPOSSIBLE.

Which is the exact concept on which Vita Coco’s #ImpossibleToHate campaign was born.

So confident in their latest pressed offering are Vita Coco, they’re challenging the public to say otherwise in their recent online and outdoor splash - and we had a great time working on the campaign with them.

We were tasked with injecting some fun wordplay (and just the right level of sass) into their messaging across their outdoor (rail, tube, buses and bus stops) and online activity. With a clear brief and a specified target audience in mind, we worked with the team to develop the themes to ultimately deliver a really fun campaign - and if the pick-up so far is anything to go by, it’s been a huge success.

Check out some of the ads already live below.

Looking to bring on some creative ad copywriters for your next campaign? Get in touch - we’d love to chat about how we can help you; from concept all the way through to delivery stages.