Our Work: School of Wok
There are many arms and facets to School of Wok’s business.
It’s what makes them so special.
Award winning cookery school in the heart of Covent Garden? Yep. Co-founded by Celebrity Chef and author of his own two cookbooks, Jeremy Pang? Oh you bet. The same School with their own cookware range, make-at-home Bao Bun Kits and dribble-inducing YouTube channel now with more than a quarter of a million subscribers? YES THIS TOO.
These guys do it all - so we were excited to take up the challenge when they handed us the reigns of their social media platforms last year.
Managing the community queries, scheduling, strategy and execution of all-things-social for School of Wok required a thought-out approach to make sure we were showcasing the most engaging and interesting parts of the School to their audiences - and 9 months in, it’s going well.
Our strategy to date has relied on four core pillars:
And it worked.
In the last 9 months alone with solely organic posting, we’ve seen a whopping 83% increase in their Instagram following and 33% on Facebook. Engagement has significantly increased across all channels and this was all achieved with an organic posting schedule.
“We’ve been working with Rose + Penguin for nearly a year now, they have helped us manage our social media channels and overall content strategy. Luke and Carlie are both a pleasure to work with; they fully understand our brand and it shows in the quality of the work they do for us.”
But don’t just take our word for it - give them a follow to see for yourself (… and prepare for some serious food envy while you’re there).